Aspiring entrepreneurs
Women with an idea or skill who need help choosing a direction, organizing a business and understanding their first steps.
For investors, funders & community partners
Build her business.
Expand what’s possible.
Profit Plug NYC helps underserved women turn ambition into structured businesses through education, mentorship and access to funding opportunities.
Explore a partnershipFounded by LaQuana Chappelle Known as Lala Banks · The Profit Plug
01 / Our purpose
Ambition is everywhere.
Access should be, too.
Our mission
To help underserved women in inner-city communities structure their businesses, prepare for funding and build toward financial independence, generational wealth and a lasting legacy.
Our vision
A future where a woman’s starting point does not determine her opportunity to become a business owner. Profit Plug NYC connects practical knowledge with guidance and community so women can move from having an idea to taking informed action.
02 / The women we intend to reach
For women ready to build,
who need a way forward.
Our focus is underserved women in urban communities, beginning with the needs and experiences that shape our New York City roots.
Mothers building businesses
Women balancing caregiving and income goals who need flexible learning, practical systems and a supportive community.
Owners facing access barriers
Early-stage entrepreneurs who need affordable education, stronger business foundations and help understanding funding options.
03 / What Profit Plug offers
Knowledge with a next step.
Business education is the foundation. Strategy, resources and human support help women put it into practice.
Business education
Access to the Royale Business Institute curriculum, with more than 70 courses, digital resources and a learning community.
Strategy & mentorship
Support turning ideas into a focused business plan, a clear brand and practical next steps—with accountability along the way.
Funding readiness
Education on business credit, grants and funding opportunities, plus guidance on preparing to approach funding providers.
Workshops & community
Learning experiences such as Profit In Peace bring income ideas, business resources and community support together.
How the brand works
Profit Plug NYC combines free introductory learning with paid educational offers and affiliate access to Royale Business Institute. Mentorship, business resources and community support connect learning to action. Partner support can help extend access and strengthen program delivery.
Explore current offers04 / Meet the founder
LaQuana Chappelle.
You can call her Lala.
Founder & CEO · Business & Brand Mentor · Creative Designer
LaQuana Chappelle, known as Lala Banks, is a Brooklyn native and multidisciplinary entrepreneur who founded Profit Plug NYC to help women connect their vision with a workable business strategy.
Her work brings together business strategy, technology, creative direction and mentorship. She believes women deserve practical education, useful resources and a community that supports their progress—not just motivation.
Her academic background includes a Bachelor of Arts in Psychology, a Master of Arts in Web & Multimedia Design and a Master of Science in Aviation Management.
“Your vision deserves more than motivation. It deserves a strategy.”
05 / Where we want to go
More access.
Deeper, lasting support.
These are our growth priorities. The scope and timing will depend on funding, partnerships and participant needs.
Expand participation
Make education and mentorship accessible to more underserved women through supported learning opportunities and stronger outreach.
Deepen the curriculum
Build practical learning around funding readiness, grant applications, communicating with loan officers and creating manageable business systems.
Support sustainable ownership
Develop experiences that help women balance parenting and entrepreneurship, avoid burnout and explore paths to long-term business ownership.
What progress would look like
Our proposed measures include women reached and enrolled, learning completion, business plans developed, funding applications prepared, and participant-reported business milestones. These are intended measures for future reporting, rather than claims of results already achieved.
Let’s build the next chapter
Share the vision?
Let’s talk about the impact.
We welcome conversations with prospective investors, grantmakers, sponsors and community partners about expanding education, mentorship and opportunity for women.
Start a conversation profitplugnyc@gmail.com